The future of online dating

the future of online dating-65
Led by Millennials, the dating industry has morphed from a socially strange concept to almost universally accepted in just a few years. Here are three trends that are almost certainly going to continue shaping the industry.The online dating scene is no longer about building flames from sparks, but rather, instant gratification.

Led by Millennials, the dating industry has morphed from a socially strange concept to almost universally accepted in just a few years. Here are three trends that are almost certainly going to continue shaping the industry.The online dating scene is no longer about building flames from sparks, but rather, instant gratification.

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Economists Josue Ortega from the University of Essex and Philipp Hergovich from the University of Vienna wanted to know just how the rise of digital match-making has affected the nature of society.

Once illegal in many states, and long taboo, marriage between different ethnic groups in the US has slowly been on the rise since the mid-20th century.

The increase steepened at the turn of the 21st century in line with the rise in online dating, and then even further as swipe-to-match apps like Tinder went mainstream around 2014 (it launched in late 2012).

The Tinder revolution has no doubt been a defining factor, stripping dating right down to its most superficial qualities.

It also requires the least amount of effort and embarrassment.

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