" asked Brittany Barreto, chief scientific officer and co-founder of Pheramor."I am," replied data scientist Asma Mirza, the company's CEO and co-founder. "What if I told you that with this genetic cheek swab, I could tell you who you'd be attracted to, and who is going to be attracted to you based on your cheek cells? The company claims their app is based on 40 years of research showing that there are 11 genetic markers proven by scientists to be "responsible for attraction." "Pheramor looks at genetics-based human attraction and social media metadata to help people increase their efficiency of dating," said Mirza.
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He then analyzed the particular part of DNA that codes for HLA (human leukocyte antigen) molecules and found that women preferred T-shirts from men whose HLA molecules were most different from their own.
Wedekind recruited female volunteers to smell T-shirts worn by men for three consecutive days and rate them for attractiveness.The Houston-based company competed in a recent Bay Area pitch competition, where they stood out with a charismatic presentation that included references to their own failed attempts at online dating."Who here is single as hell and tired of swiping on Tinder?The results were astounding and led to the development of a formula that combines the diversity factor studied by Prof. Wedekind, together with several other evolutionary factors researched and developed by the Swiss Institute for Behavioral Genetics.The Gene Partner formula measures the genetic compatibility between two individuals and makes an accurate prediction of the strength of their basis for a long-lasting and fulfilling romantic relationship.The Gene Partner formula In 2003, the Gene Partner team decided to take this discovery one step further and see if there are specific patterns of HLA genes that “attract” each other more.In collaboration with the Swiss Institute for Behavioural Genetics, we tested a large number of individuals (both romantically involved couples and persons not in a relationship) for their HLA genes.With genetically highly compatible people we feel that rare sensation of perfect chemistry.This is the body’s receptive and welcoming response when immune systems harmonise and fit together.Simply put, this means that their body has more weapons to use in its defence against a disease.An important additional effect is that comparing HLA genes can help identify kinship and prevent potential inbreeding.