Ginsberg is the first to admit that Match lagged behind during the massive shift to mobile, and they’ve spent the last few years playing catch-up.
But she now believes "We’re as good or better than any other dating app out there." They’ve now turned their attention, she says, to setting themselves apart from the competition and exciting their existing users.
We are trained you know, our mothers have trained us to treat women well," says Ben.
It may be easy to understand why American women are drawn to British men, but why would a British man sign up on a dating site specifically to meet American women?
Match also has an existing infrastructure for moderating a massive amount of user-generated content, so throwing video into the mix will not be back-breaking amount of work.
And if they need to develop a more sophisticated method for automatically screening tons of videos, they’ve got the resources to do it.” Video does seem irresistible as the next frontier in online dating, but will this particular way of doing it be enough to help Match capture people’s hearts again?"We’re really clear on what we are and what we’re not.Those people, especially when they are paid subscribers, are more inclined to invest the time — even if it’s only requires a few minutes — to craft a video profile.Whereas if you’re just looking for hookups, you probably aren’t interested in telling your life story to your potential matches.Enter Ben and Rebecca Elman, the co-founders of Date British Guys.com, a site that matches American women with British men.The ultimate Anglophile love story, the couple met while Rebecca was studying in England. A short time later, Ben migrated to America, and the two got married."We got married and we had a lot of matches at our wedding. And from that we kind of had this idea that we could start something where more people could meet," says Rebecca.Stories comes on the heels of another successful product launch earlier this year: Missed Connections, which matches you based on locations you've both frequented. Somewhere around 60 percent of users have opted into it since its debut in January, and Ginsberg has similarly high expectations for Stories.She says, “I will be shocked if not everyone watches video — because how can you not?Ben thinks it's because "American women are better conversationalists.I think it's just a different society, and here people are more open to different experiences and are maybe more vivacious."So, there you have it, ladies and gents.